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April 12, 2026 · By Beth Lammon

How much does a Brazilian Blowout cost in Riverview, FL?

Stylist blow-drying hair with a round brush during a Brazilian Blowout treatment in Brandon and Riverview FL

A Brazilian Blowout in Riverview, Florida costs around $265 at most experienced salons. At Hair by Beth, the treatment is $265 and takes about 90 minutes from start to finish. The price covers the actual smoothing treatment, the blow-out, and the finishing style. There is no separate add-on for shampoo or conditioner during the visit.

What's included in the price?

The $265 price includes the full Brazilian Blowout protocol: clarifying shampoo to remove buildup, application of the formaldehyde-free smoothing solution, blow-dry, flat iron seal, and a final rinse with the matching aftercare conditioner. You leave the salon with finished, polished hair, ready to wash, swim, or go to the gym immediately.

How long does a Brazilian Blowout last?

A Brazilian Blowout lasts up to 12 weeks. The treatment fades gradually as you wash your hair, which means there is no harsh demarcation line when it grows out. Most clients book their next treatment around the 10 to 12 week mark, before the frizz fully returns.

Why is the price what it is?

Brazilian Blowout pricing reflects three things: the cost of the certified formula, the 90 minutes of stylist time, and the certification itself. Beth is the first Certified Brazilian Blowout designer in the Brandon and Riverview area, and the official products ship with their own safety data sheets, which copycat smoothing treatments do not include.

What about cheaper smoothing treatments?

Discount keratin treatments at chain salons usually run between $150 and $200, but they often use generic formulas with no published safety data. They also typically require 2 to 3 days of down-time during which you cannot wash, pin, or wet your hair. The Brazilian Blowout has zero down-time, which is one of the main reasons clients in Florida humidity choose it.

Quick comparison: Brazilian Blowout ($265, 90 min, 0 down-time, lasts 12 weeks) vs. generic keratin ($150–$200, 2–3 hr, 2–3 days down-time, lasts 6–8 weeks).

How do I book a Brazilian Blowout in Riverview?

Call or text Beth at (813) 787-0203 to schedule. She works inside Lena Maxey Salon and Boutique at 13212 Boyette Road in Riverview, just west of Bell Shoals and FishHawk Boulevard. Most appointments can be booked within the same week.

Is the formula really safe?

Yes. The current Brazilian Blowout formula is formaldehyde-free and certified safe by OSHA. Each official bottle ships with its own safety data sheet, which clients are welcome to read in the salon. This is one reason clients who tried cheaper smoothing treatments in 2011 and 2012 came back to the genuine Brazilian Blowout, after the misleading media coverage of that era was corrected.

Can you put a Brazilian Blowout on color-treated hair?

Yes. The Brazilian Blowout is safe on color-treated, highlighted, and chemically straightened hair. In fact, many clients book color the same day, with the smoothing treatment applied after the color rinses, so the cuticle is sealed in one visit.

If you want a Brazilian Blowout in Riverview, FL or have questions about whether your hair will hold the treatment well, call (813) 787-0203 today. The free consultation is honest, fast, and gives you a real price before you commit to anything.

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Text or call Beth at (813) 787-0203.

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Text 813-787-0203 to schedule your appointment.

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